Aerial & experiential marketing
Rise above the ordinary.
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Why a balloon?
A hot air balloon is a natural head-turner and demands attention. Whether it is tethered at an event or flying overhead, people will take the time to watch the balloon, regardless of any logo that may be on the side. People increasingly take to social media to share pictures of hot air balloons, either in an artistic way or simply to say a balloon is flying overhead, often tagging the associated brand in the post.
For many years, marketing companies have utilised hot air balloons. In most parts of the world where hot air balloons are flying, there is likely to be a branded balloon capturing the stunning local scenery. What better way to encourage people to recognise your brand than with a giant hot air balloon, bearing your logo, that can be moved around the country, or even beyond?
Balloons offer a fantastic return on investment for companies and are incredibly versatile. They are not only excellent for marketing, but also ideal for flying guests, staff, charity prize winners, or clients. They’re perfect for tethered displays at all types of events, for use alongside social media campaigns, and as a platform to raise awareness or funds for charity, and much, much more.
100ft
of branded canvas in the sky
UK-wide
events, flights and tours
Bespoke
programme built around you
How does it work?
Firstly we will work with you to design your own custom hot air balloon package from scratch. Starting with the envelope, the balloon is a blank canvas and the sky is literally the limit with design options, from a simple yet effective standard teardrop balloon with company logos on the side, to a hundred-foot-tall replica of your company mascot. We will help you make your dream a reality.
The envelope is the most important aspect, but not the only one to consider. It is imperative that every opportunity to advertise your brand is taken, so we will also ensure the balloon basket has banners advertising your company, the trailer that transports the balloon will be emblazoned with the company logos, and even the balloon team members will be wearing custom clothing to advertise your brand.
All of the team will be familiar with your brand and mission, and have a good working knowledge of key points relating to the company, so that we act as ambassadors whilst the balloon is being operated.
We will then create a custom yearly programme for the balloon, comprising events, flights over specific areas and locations, charity flights, staff flights and anything else that fits within the brand. Does your brand focus on education? We will look to arrange a school tour, bringing your balloon to schools around the UK to educate children on the science behind ballooning whilst advertising your company at the same time. Does your brand focus on entertainment and the outdoors? We will bring the balloon along to a number of events where it will have a big impact and draw plenty of attention.
There is nearly no limit to what can be done with a balloon or where it can be taken. We will work with you to build your programme from the ground up, fully customised and geared up to support your brand. We understand there is no one-size-fits-all solution for advertising, so we will be flexible to suit. We also support the programme with full social media coverage and link in with local and national media outlets to maximise exposure at every opportunity.
What if the balloon can’t fly?
The only drawback to ballooning is that it is weather dependent. However, if the weather is unsuitable for flying it doesn’t mean we won’t be out advertising your brand in a positive light. As well as being free-flown, balloons can be tethered to the ground and displayed, and even if this isn’t possible we can still set up the basket, trailer and kit and turn it into an awesome, impactful photo booth. So whatever the weather, we will maximise every opportunity to create exposure.
How much does it cost?
This varies greatly based on what you want out of the balloon and out of the programme. Balloons vary greatly in cost based on size, shape and other technical aspects.
Indicative
≈ £50,000 + VAT
A fully branded standard teardrop advertising balloon, including all of the equipment described above. Lower cost options are available, such as affixing banners to an existing balloon or sourcing some equipment second-hand.
Once the balloon is purchased, that is your company’s asset. Additional costs come in the form of operating fees for the balloon, agreed when the programme is set up and varying based on the number of flights or appearances per year. We supply a fully qualified pilot and crew to operate it on your behalf, and the balloon is insured yearly and maintained by the team.
The return on investment for a balloon programme (based on visual impressions per appearance, consumer interaction and natural additional advertising) is massive, and we will ensure your balloon is seen by as many people as possible, far and wide, each time it comes out. Whether in person or via media reach.
Some examples of sponsored balloons
Interested in having your brand here? Get in touch.
